I had several run-ins recently with a business provider I’ve been using for a couple of years now: changes to my account not made, incorrect invoicing issued multiple times, threats to cut my service and the final nail in the coffin…….deafening silence to all communications.
I have been a staunch advocate of their business. I’ve even recommended them to several other businesses. But I’m actively searching for a replacement as the value I get from them has been outweighed by the lack of value I feel in return. I don’t want to do this particularly: it’s a pain for me, it’s time consuming and it will impact on my own business short term.
I believe that the people who collectively have provided this terrible service are all very nice individually. And I have nothing against them personally. But their business is a prime example of what can happen as your business grows and you don’t take customer service seriously or pay attention to what can fall between the cracks and how this impacts on your customer’s journey.
Most leaders would probably be quick to say that it isn’t a problem in their operations & that for one or two small customers to be upset is one of the things you have to suck up when you’re growing fast. But is that a wise thing to bank on? Can you honestly say that you couldn’t make some improvements? Working on upping your game in this area is the type of activity that could have a quick and tangible impact on your reputation, not to mention you profits – so it’s worth taking some time to pinpoint potential issues and get a handle on them.
If you’re experiencing issues in your customer service and aren’t sure where to start fixing it, then take a look at the following areas and wade right in….
Your staff don’t know what good service looks like
First of all, ask yourself whether your team even know what’s expected from them. In your mind, you no doubt have a clear vision of how you want your team to handle queries and sales. But have you communicated this to the right people, and have you created accountability? Accountability is different to a rigid hierarchy: you don’t need one to have the other. But it’s vital that your teams fully understand what outstanding service looks like, and when they’re hitting the mark. You might be amazed by how easily problems can be avoided when you take the time to share your expectations.
You haven’t invested in training
Training isn’t about talking your staff through some PowerPoint slides, or sharing some broad theory about how things should be done. It’s about giving your team the practical skills they need to deliver results. If it’s been awhile since you offered customer service training to your workers, then you could have identified your main problem.
Your staff don’t care about your overarching aims and objectives
Let’s take a step back for a second. Perhaps you feel confident that your staff understand what good service looks like, and you know that you’ve offered quality training, If problems still exist, then you need to consider the possibility that you have some deeper cultural issues that need to be addressed. Having your staff onboard with what you’re trying to achieve in the broader sense is essential if you want to continue to grow.
When you know that changes need to be made, the road ahead can seem daunting. You don’t have to do it on your own though. It makes sense to work with a professional with a proven track record. After all, don’t you want results as quickly as possible?
So when it comes to fixing the problems that are holding back your workforce, get in touch with us for an initial chat about how we might be able to work together: firstname.lastname@example.org or call 0203 627 7048.
You’ll walk away from your free consultation with a clear idea about what you need to do next.
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p.s – To get ahead of your game when it comes to another area important to your employees: Reward and Recognition, download our FREE eBook: Show Me The Money! The Ultimate Guide To Reward And Recognition In An SME.
Photo Credits: Tom Margie